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Titletown expansion to include farm-to-table food market in Broadway District


GREEN BAY, WI (WTAQ) - Downtown Green Bay is expected to get a farm-to-table marketplace as part of Titletown Brewing Company's expansion into the old Larsen Canning Factory.

Titletown COO Jim Kratowicz tells FOX 11 it will be open on part of the first floor and feature high quality prepared food at mid-to-high end prices. It can be taken home or enjoyed on site.

“Potential for a butcher shop, wine retail, cheese retail, coffee,” said Kratowicz, who adds that the building is currently about 90 percent leased out with business and office tenants.

However, Kratowicz won't say who the group behind the marketplace idea is. That will be revealed sometime next week.

As for the New Leaf Market community-owned grocery store concept, that is in a somewhat different arena.

“Healthy, natural food,” New Leaf’s president Lynn Walter told FOX 11. “We want to make downtown the healthy heart of the city and be the grocery store that makes that happen.”

Walter says the group is still committed to building near the Greyhound station on Green Bay’s near east side. The group’s planning option for the property expired earlier this month. Walter says the group hopes to renew its planning option soon.

As for the addition of another niche food retailer in the city’s core, Walter says it showcases the need of the area and the business opportunities.

“There’s always going to be competition, and it is in a growing market area – like this – I think that’s a healthy thing, a healthy sign.”

Green Bay Mayor Jim Schmitt also mentioned nearing a commitment from a grocery to build in the city's downtown.

(Additional reporting from FOX 11).