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Ashwaubenon may be home to a new hotel


ASHWAUBENON, WI (WTAQ) - The village of Ashwaubenon has received a site plan for a new hotel on the corner of South Broadway and Marina Lane.

The planned Marriott Residence Inn is looked at as providing another option for visitors to stay in the Green Bay area.

“They are extended stay,” Mike Aubinger, Ashwaubenon’s Village President, told FOX 11. “They have kitchens in them and bathrooms, etc. They are more of a destination hotel. People look at it as a place to stay and they go there for that reason.”

The Residence Inn would have 100 suites on four floors. However, just because the hotel is designed for extended stays that doesn't mean it won't be more competition to other area hotels.

“Everybody wants all the business they can get,” said Craig Bleier, the general manager of Springhill Suites in Ashwaubenon, which is also under the Marriott name. “All the major brands will have a long-term stay rate.”

According to Bleier, his hotel occupancy this year is topping 70 percent. In recent months, he says that number has grown to over 80 percent.

“People who are going to invest are going to look at a market and what the occupancy is for the market, not a certain hotel,” Bleier told FOX 11.

The Greater Green Bay Area Convention and Visitor’s Bureau says hotel occupancy overall for the area is 50.7 percent for the year, which is up 1.7 percent from 2013.

Despite those numbers, Aubinger agrees with the proposed hotel’s developers that there is a demand.

“It’s a very nice looking hotel, very nice layout for it. I think it’s going to be a good addition to the community,” said Aubinger.

The developer of the proposed hotel is GB Hotel, LLC.

(Additional reporting by FOX 11).