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UW-Madison groups merging to improve fundraising efficiency

MADISON, WI (WTAQ) - Two groups that support UW-Madison are merging, so they can become more efficient with their fundraising.  

The boards of the the UW Foundation and the Wisconsin Alumni Association have unanimously voted to join forces. Over 400 members of the UW Foundation are scheduled to vote on the matter Thursday.

Each group will continue to operate on their own -- with their own names -- but they'll answer to the same people at the top.  

Foundation CEO Mike Knetter says there's almost a complete overlap in the friends and alumni that both groups deal with. And with private fundraising more of a concern, the Alumni Association's Paula Bonner says it's important to speak with one voice while benefiting the university.  

Both groups said the effort is not in direct response to a comprehensive alumni fundraising project that's been sought by new Madison chancellor Rebecca Blank. That effort is in its early stages.

(Story courtesy of Wheeler News Service)