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Georgia firm will take over Wisconsin blue freeway sign maintenance

MADISON, WI (WTAQ) - Starting May 1st, a new company will maintain those blue freeway signs that tell you where to eat, stay, and get gas.

The Georgia firm of Interstate Logos will take over the Wisconsin road sign contract which Derse of Milwaukee held for 30 years. Derse promised to cut the rates that businesses pay to alert freeway motorists to their services.  

Interstate Logos will keep the old prices the same, but officials said businesses would get better signs and faster repairs when those signs wear down.

Derse appealed the DOT's decision twice -- but both the DOT and the state Administration Department found that the contract was awarded properly.

The program does not use tax money. Gas stations, restaurants, lodging outfits, and attractions pay $30 a month for signs on the highways -- and $10 a month for signs on entrance and exit ramps.  

(Story courtesy of Wheeler News Service)