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Heroin awareness campaign kicked off Wednesday

Wisconsin Attorney General J.B. Van Hollen announces a $25,000 state grant to the Green Bay Police Department to fight heroin abuse and addiction. (Photo by: Jeff Flynt).
Wisconsin Attorney General J.B. Van Hollen announces a $25,000 state grant to the Green Bay Police Department to fight heroin abuse and addiction. (Photo by: Jeff Flynt).

MADISON, WI (WTAQ) - Wisconsin's attorney general says most people do not know that heroin has become a huge problem throughout the Badger State.

J.B. Van Hollen kicked off a statewide awareness campaign Wednesday with a news conference in Madison. 

The new campaign is called "The Fly Effect." It will include TV and radio spots, posters, a Web site, and YouTube videos. 

One of those videos features Assembly finance chairman John Nygren of Marinette, whose daughter has struggled with heroin. 

Also Wednesday, Van Hollen announced a $25,000 grant for the Dane County Narcotics and Gang Task Force to combat heroin. 

Similar announcements are expected Thursday at news conferences in Appleton, Sheboygan, Eau Claire, and Wausau. 

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