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Late Thanksgiving impacts holiday shopping trends

MEQUON, Wis (WSAU0-Wheeler News)   Black Friday has turned into Black November for a number of Wisconsin retailers. Many stores are offering their first major holiday bargains on Thanksgiving night and before, instead of waiting until the traditional pre-dawn events on the day after Turkey Day. Some reports say stores plan to attract a new wave of younger shoppers who would not normally be out on Black Friday.

Dick Seesel of the Mequon firm "Retailing in Focus" says the Thanksgiving Night crowd could be a different breed. A survey by the National Retail Federation showed that last year's Thanksgiving Night shoppers were generally in the 18-to-36 age category. The Retail Federation also said a fourth of the people it surveyed plan to shop on Thanksgiving.

Marshal Cohen of the N-P-D Group tells the Milwaukee Journal Sentinel that stores are looking the rush the season because Thanksgiving is later than normal -- thus shortening the traditional holiday shopping period. He calls this year's selling trend "Forever Black Friday" which means November will be quote, "pretty much on-sale more than it's off-sale." Cohen said Black Friday will remain popular, especially as family-and-friends make it more of a social day -- and not making shopping the top priority.