LA CROSSE, WI (WTAQ) - Wisconsin’s largest fall festival is cutting back.
Oktoberfest in La Crosse will be shortened next year from 9 days to 4 – the same number of days the festival had before it expanded in 2000.
Kam-Lin Roswall, who heads the Oktoberfest board, says the idea is to consolidate activities, and have more of them in each of the four days. Also, the change is designed to improve the event’s finances.
The La Crosse Oktoberfest has lost money in 3 of the last 4 years.
The local visitors’ bureau says the festival adds about $3 million to the La Crosse economy each year – and bureau director Dave Clements does not expect that to change.
This year’s Oktoberfest will be the last one with 9 days, from September 27th through October 5th.