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Wisconsin native, Yahoo CEO Mayer returns with concert series

Yahoo! Chief Executive Marissa Mayer speaks during a Startup Battlefield session at TechCrunch Disrupt SF 2012 at the San Francisco Design C
Yahoo! Chief Executive Marissa Mayer speaks during a Startup Battlefield session at TechCrunch Disrupt SF 2012 at the San Francisco Design C

MILWAUKEE (WTAQ) - Yahoo CEO Marissa Mayer is back in her home state of Wisconsin, highlighting her company’s computer and mobile products in a series of concerts.

The “Yahoo on the Road Tour” stopped in Milwaukee Sunday night with performances by Macklemore and Ryan Lewis, along with Wisconsin native Skylar Grey.

The tour continues Monday night in Madison with a show by the Chicago area band Fall Out Boy.

The 37-year-old Mayer is a Wausau native who became Yahoo’s new leader last July. She moved from Google, where she was 20th on the management list.

Mayer has made a couple of high-profile moves – like her ban on employee telecommuting, and extending Yahoo’s parental leave policy. She recently told analysts that Yahoo’s long-term success would be defined by, “a series of sprints.”

Mayer said her first priority was getting believe to believe in Yahoo, followed by product development and doing better in executing the company’s business strategy. 

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