GREEN BAY, WI (WTAQ) - Green Bay Mayor Jim Schmitt says there are other options when it comes to paying for the $450,000 price tag to rename all of Ashland Avenue in honor of Super Bowl winning Coach Mike McCarthy.
The plan commission balked at the idea Monday because of the hefty price tag to change state highway signs.
Schmitt says the state said it would cover the costs, but understands the concerns about taxpayer money.
He says there are other options like private money.
“We have to revisit that with the Packers too, to see if they would be willing to offset some of that,” Schmitt said.
The Packers and the coach want Mike McCarthy Avenue. However, with the ommission of "Mike" on the sign it would bring down costs to around $10,000 because it shortens the sign.
Schmitt understands why they want "Mike" included, so there is no confusion over former Wisconsin U.S. Senator Joseph McCarthy, who is known for his unfounded accusations against supposed communist sympathizers in the 1950’s.
Schmitt is confident they can work something out with the Ashwaubenon and De Pere for their sections of Ashland.
“This is a work in process, it’s needs some fine tuning,” Schmitt said.
Schmitt says the city will proceed with their section if no deal can be reached, because the renaming will attract folks to the downtown.
“Say look I want to get to downtown Green Bay, just take Lombardi to McCarthy and you’re there, “ Schmitt said.