MUSKEGO, WI (WTAQ) - The car-buying marketplace simply favors larger dealers.

That’s one of the reasons being given for the closing of E.J. Salentine Buick in Muskego.

The third-generation family-owned dealership shut its doors Tuesday after 90 years in business. Owners say they didn’t have a choice.

One industry expert says there’s simply a limit to how many Buicks you can sell in a small Wisconsin town.

General Motors’ elimination of the Pontiac brand in 2010 was the beginning of the end for the historic local business. Then they had only Buicks to sell.