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Brown County Salvation Army falls short of fundraising goal

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Cocoa, FL, September 10, 2004--Karen Henderson and granddaughter Chelsea Wise pose for the camera. They are helping serve meals for the Salvation Army at Byrd Plaza to residents affected by Hurricane Frances. FEMA Photo/Jocelyn Augustino By Jocelyn Augustino (This image is from the FEMA Photo Library.) [Public domain], via Wikimedia Commons
Cocoa, FL, September 10, 2004--Karen Henderson and granddaughter Chelsea Wise pose for the camera. They are helping serve meals for the Salvation Army at Byrd Plaza to residents affected by Hurricane Frances. FEMA Photo/Jocelyn Augustino By Jocelyn Augustino (This image is from the FEMA Photo Library.) [Public domain], via Wikimedia Commons

GREEN BAY, WI (WTAQ) - Officials with the Salvation Army of Brown County fell short of its 2012 Christmas Campaign fundraising goal.

The agency hoped to raise $1.2 million, but ended up with $1,093,488, which is about 9 percent short of the goal.

"While there are some signs pointing to an improving economy, the need remains high in the community," Captain Ken Shiels, Brown County coordinator, said in a statement. "At the same time, it appears that people are still cautious with their charitable dollars."The campaign was extended into January after donations felt short of this year’s goal.

With the goal being missed, the Salvation Army says some programming adjustments will need to be made. 

Salvation Army leaders say there will be additional fundraising opportunities throughout the year.

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