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Madison to regulate "cuddle houses"

UNDATED (WSAU-Wheeler News)  Officials in Madison are attempting to regulate a business that offers hugs and cuddling from a professional snuggler. The Snuggle House offers up to an hour of what they call “therapeutic hugs and cuddling” for $60 a pop.

City attorneys and police worry that the sessions could lead to sexual assault, with one assistant city attorney saying “no offense to men, but I don’t know any man who wants to just snuggle.” An attorney for the owner of The Snuggle House says the business is legit and there’s no truth to the claim.

Police say they will run routine, undercover compliance checks to ensure limits.