You've undoubtedly seen the cinnamon challenge on YouTube.  Scratch that, you've undoubtedly seen the cinnamon challenge fail on YouTube.  If you haven't:

#1 - Where have you been?

#2 - Make sure you have not just eaten, go to YouTube, search "cinnamon challenge," watch.

It’s definitely amusing, the first few times, but after a while, the terror on the faces of the participants is quite unsettling.  It’s tough to watch.  Granted, each dons the wax wings and flies in pursuit of the sun on his own accord, so the well of sympathy runs a little dry.  Like “Counter Point” in the movie Airplane:

Success is not easily obtained in this endeavor.  But if it’s going to be secured, it’s likely by a dude wearing a Honey Badger vs. Cobra t-shirt:

Well played, Nob.