Watching the Home Run Derby last night, it was impossible not to get fired up over Taco Bell’s latest creation: Lorena Garcia’s Cantina Bowl. Now I realize that a commercial is going to pitch the product in an appetizing way. The purpose is to create in me, the viewer, the feeling that I must have this item. No one goes to the ad drawing board with a goal of: “Let’s make ‘em say, ‘Yeah, that sounds all right, I guess.’” That being said, I think we’ve got another T-Bell winner on our hands. Come to think of it, I cannot recall the last time the Bell had an unforced error, can you?
Here’s the general make-up of the Cantina Bowl: citrus-herb marinated chicken, black beans, guacamole, roasted corn and pepper salsa, cilantro dressing, and pico de gallo, all served on a bed of cilantro rice. We’re dealing with a lot of “bleep” here, but at least it’s a lot of stuff that sounds delicious, unlike the assemblage of a lesser known taco chain, Taco Town: