Merchandising, Merchandising

Posted by Nick Vitrano on

The outcome of the case was insignificant.  Your confidence in the outcome was, and remains, equally irrelevant.  The moment ESPN crawled “BREAKING NEWS – Ryan Braun tests positive for PED” back in December, the commercial door burst open with retail potential.

Mel Brooks nailed it in Spaceballs:

I’m not sure how the entrepreneurial world would have handled a guilty verdict, but the Milwaukee Shirt Guys jumped all over Braun’s exoneration, and for less than $20, we can wear it proudly on our chests:

Image: www.milwaukeeshirtguys.com

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