The outcome of the case was insignificant. Your confidence in the outcome was, and remains, equally irrelevant. The moment ESPN crawled “BREAKING NEWS – Ryan Braun tests positive for PED” back in December, the commercial door burst open with retail potential.
Mel Brooks nailed it in Spaceballs:
I’m not sure how the entrepreneurial world would have handled a guilty verdict, but the Milwaukee Shirt Guys jumped all over Braun’s exoneration, and for less than $20, we can wear it proudly on our chests:

Image: www.milwaukeeshirtguys.com


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