They were first and they did it the biggest, so they will forever receive the majority’s nod as the best, or at least the go-to. Today, I think ESPN falls short of several other options as both a media and an entertainment outlet. But in one category, they are still the king…promotional commercials.
ESPN’s promotion department is simply brilliant. They write well and they deliver the scripts every time. I cannot recall a single campaign launched by ESPN that didn’t hit home, with me anyway. Throughout Saturday’s Heisman trophy presentation broadcast, they hit us with more from one of their latest pieces of brilliance, the "Heisman House" series.
Here are a few from that collection that I cannot stop watching: