You can always tell when the NFL regular season is ramping up. The general buzz of the final pre-season slate. The roster cuts and resulting flurry of activity on the open market, as one team scoops up the trash of another in hopes of finding treasure. There are calculated IR and practice squad decisions made this week. The feel good stories of the surprise roster members will be told. The funsy time has expired, and the cloud of “for real” descends upon training camps throughout the league.
Even the commercial world has fallen in line. This weekend, spots, like this one, began hitting the airwaves en masse. It's fantastic! Interestingly enough, while the real football world is getting all serious, the arena of advertising is getting more goofy. I think they call that creativity: