Photo courtesy of Creative Commons

Chad Ochocinco has expanded his brand into the breakfast cereal realm. “Go to http://ochocinco.com to order my cereal OCHOCINCOs. Start your day with a lil suga!!!” he Tweeted about 21 hours ago.

Like “Flutie Flakes,” which channeled the majority of its profits to charity (autism research), “Ochocinco’s” is donating a portion of its earnings to aid, specifically the “Feed the Children” mission.

Each box of “Ochocinco’s” features information about the “Feed the Children” effort along with the organization’s toll free donation line: 1-800-HELP-FTC.

One small problem.

If you’re looking to donate to “Feed the Children,” you should probably dial 1-888-HELP-FTC. That’s the charity’s actual number. Go the 1-800 route, and you won’t get “Feed the Children,” but you will get a little of that “suga” to which Chad alluded in his Tweet.

Have a taste: