Photo courtesy of Creative Commons
Fans of the Packers and the Vikings can get along after all. Quite well, it seems. At least that's what mancrunch.com would have us believe. The gay dating site submitted this spot for Super Bowl XLIV:
But you won’t be seeing that ad featured during the Super Bowl. CBS issued the following rejection (in letter form):
“CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday. Moreover, our Sales Department has had difficulty verifying your organization’s credit status.”
Naturally, mancrunch.com has issue a statement of its own:
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Super Bowl,” a rep for the site told FOXNews.com.
Here’s the thing, though. The ad sucks. The old “hands meeting the community bowl of snacks” deal is more played out than…I don’t know…something that’s really played out. CBS was absolutely right in trashing its absence of creativity, and absolutely within their right to reject based on that criterion.
But it seems CBS couldn’t leave well enough alone. They had to close with a “moreover...” Why? You guys had an airtight defense in the fact that the ad itself is crappy. End of story. No more explanation needed.
I hate the discrimination play here. It’s a crutch. But that last, superfluous jab does leave a bad taste, doesn't it?