The Denver, Colorado-based restaurant chain Chipotle Mexican Grill will reportedly begin selling craft beer at locations in Chicago, according to Chicagoist via the Chicago Tribune.
The beer is Latin-themed 5-Rabbit Beer, which is a Chicago-based craft microbrew. Chipotle restaurants (some) already sell beer, but this is their first craft beer that they would offer to customers.
It's a great combination of Latin American spirit and influence, and also quenches the growing thirst of craft beer fans.
One topic that I've always wondered about, however, is do customers go to chains like Chipotle, Taco Cabana (in the Southwestern U.S.), Fuddruckers and others BECAUSE of the ability to have a beer with their meal.
On the other side, would some customers avoid those chains because they sell alcoholic beverages, and take their business to chain restaurants which don't offer booze?
Let me know what you think.